SEO Sunshine Coast | Optimisation and Great Design
Sunshine Design specialises in WordPress websites using the DIVI theme and a selection of third-party plugins. I love designing beautiful, streamlined websites, but what is more satisfying is when my clients convert visits into business. Web design should be eye-catching, elegant, easy to navigate, and most importantly, they should be easily found by potential customers. If you found this page you most likely searched for SEO Sunshine Coast. And as you can see this page has been optimised for that search term.
Our responsive WordPress sites not only use the latest themes and plugins from Elegant Themes but also utilise the best plugins and analytics for SEO.
SEO is a 2 part process. It starts with the content, image tags, headings, design and in the build, but also continues with the client through backlinks and web maintenance over time. By using both methods you are sure to improve your site’s relevance and in turn your site’s page ranking over time.
Increasing your Google ranking
One of the main factors to getting an increase in search engine ranking in Google and Bing is by creating backlinks (incoming referrals from credible sites such as Google my Business, Local Finder, Yellow Pages etc). And although you may only expect a modest amount of traffic in the first few days, your page ranking will continue to increase over time. And once these backlinks get crawled and credibility increases, your site should see 1000+ visits per year. These are real statistics that I have seen with my own 2 sites since implementing good SEO practices.
It’s up to you who manages your SEO but I do recommend that someone is doing regular content, updates and tweaks to your site on a regular basis. I personally recommend doing a short course on SEO and then implementing the steps over time. Otherwise, you can pay someone like me to do that for you. This is one of the beginner online courses I recommend and have done myself and this is how I’ve managed to rank in highly competitive searches like ‘SEO Sunshine Coast’. SEO Training.
For a more brief overview of how to increase on-page SEO click here.
How to work out what people are searching for within your industry
The best way to analyze your keywords is via an extension called. ‘Keywords Everywhere‘. By installing this app onto your browser you can work out where to best focus you Google Ads Campaign or your organic search keywords.
Seeing your web traffic via Google Analytics
The best way to work out how many visits you are getting as well as see valuable statistics is through Google Analytics. The data can be monitored by Sunshine Design or via your own Google account. To analyze a site you first need to create an analytics account and then input some shortcode into your site.
Google analytics for Sunshine Design.
This is one of the tools that show me how and where I can make improvements to my site. This particular tool is great for showing your audience retention (bounce rate) and when and where your audience is moving around in your site. By seeing the most successful patterns in behaviour you are able to put the time into the right areas of your site for improvement.
From this page, I can see that most of my audience is from Australia but I’m also getting some unwanted traffic from India. Total traffic is about 1,300 visits a year which is ok but can still be improved over time. I can see a consistent amount of local traffic and the bounce rate is low, which means people are sticking around to read my content. Average page time is over 20 seconds.
Folio categories below
Using the Yoast SEO plugin to hone your content.
This is my own home page. The first step before even making a web site is to work out what your audience is looking for. In my case, Graphic Design is the broadest term. So for the primary home page, I use Graphic Design as my focus keyphrase. Note every page should focus on a different phrase and different content to attract more traffic. In my case, I would focus on Illustration, Photoshop and SEO in the case of this page.
By using the free version of the Yoast plugin I start to edit the default Title and Description as it will be viewed on Google. The title and description content are what will attract the right audience to the page when it’s displayed on the browser search. Plus if the search term contains particular key phrases that are in the title or description these will be highlighted on the listing in bold.
Once happy with the title and description you focus on making the page content relevant for that title and description. This starts with headings and flows down the page in order of relevance.
When you have written your content you can use the AI built into the Yoast plugin to analysis areas for improvement based on your focus key phrase.
From the picture shown here, you can see that there is always room for improvement based on that key phrase and readability. As a rule of thumb, I aim for the green on SEO and orange on readability. Using the Google Chrome Grammarly plugin can help with grammar and spelling.
Premium Yoast Features
For an additional $80 a year you can go even further with optimising your google ranking.
The paid service allows you to Optimize for keywords, keyphrases, synonyms, related keywords and all word forms of those.
It helps your page rank better by taking synonyms and related keywords into account. Yoast Premium also show you how these are distributed over your page! There are a number of other features that are including social preview and link analysis.
SEO – 3 step blueprint.
The 2 major steps that will improve your SEO?
- Optimise your site – using proven results from the 5 top ranking sites on the web
Search the term you want to rank in (Figure out what is already winning on actual websites. Do the same on-page optimisation or better than your competition – figure out what they are doing by analysing the H tags, Image Alt tags, Meta Titles, Meta Descriptions, keyword density and interlinking?)
- Build a brand – Citations, Social profiles, social signals, Social bookmarks, Image sharing sites, Presentation sites, Video sharing sites, location/niche relevant directories and citations, press releases. All of these things feed traffic into your site. If this seems too overwhelming to do yourself then pay someone to do these things for you. Legiit.com is a site you can hire people to do that for you. At this point, it’s time to stop and see how you are ranking.
- Build the right links and the right way – If you have done step 1 and 2 the right way you may not need step 3. But if you are in a competitive industry step 3 can help get you across the line. Some of these things are private blog networks, guest posts, social sharing services, media mentions and niche edits from industry peers. Adding a humans txt file, blogs purely designed for the purpose of feeding traffic to your site.