Full-service SEO Sunshine Coast
SEO Optimisation, user experience and design
Sunshine Design specializes in WordPress websites using the DIVI theme and a selection of third-party plugins. I love designing beautiful, streamlined websites, but more satisfying is when my clients convert visits into business.
Web design should be eye-catching, elegant, easy to navigate, and most importantly, potential customers should easily find them. If you found this page, you most likely searched for SEO Sunshine Coast. And as you can see, this page has been optimized for that search term.
My responsive WordPress sites use the latest themes and plugins from Elegant Themes and utilize SEO’s best plugins and analytics.
SEO is a 2 part process. It starts with the content, image tags, headings, design and build, and continues with the client through backlinks and web maintenance over time. By using both methods, you are sure to improve your site’s relevance and, in turn, your site’s page ranking over time.
Increasing your Google ranking
One of the main factors to increasing search engine ranking in Google and Bing is creating backlinks (incoming referrals from credible sites such as Google my Business, Local Finder, Yellow Pages, etc.). And although you may only expect a modest amount of traffic in the first few days, your page ranking will continue to increase over time. And once these backlinks get crawled and credibility increases, your site should see 1000+ visits per year. These are accurate statistics that I have seen with my own two sites since implementing good SEO practices.
It’s up to you who manages your SEO, but I recommend that someone regularly do regular content, updates, and tweaks to your site. I recommend doing a short course on SEO and then implementing the steps over time. Otherwise, you can pay someone like me to do that for you.
Below is a link to one of the beginner online courses I recommend and have completed. SEO Training.
For a more brief overview of how to increase on-page SEO, click here.
How to work out what keywords your clients are searching
A free tool to analyze your keywords is ‘Keywords Everywhere. By installing this app onto your browser, you can work out where to best focus your Google Ads Campaign or your organic search keywords.
Other apps such as SE ranking can help find the most effective key phrases for my clients.
Web traffic statistic via Google Analytics
The best way to work out how many visits you are getting and see valuable statistics is through Google Analytics or Google Search Console. The data can be monitored by Sunshine Design or via your own Google account. To analyze a site, you first need to create an analytics account and then input some shortcodes into your site.
Google analytics for Sunshine Design.
This is one of the tools that show me how and where I can make improvements to my site. This particular tool is great for showing your audience retention (bounce rate) and when and where your audience is moving around in your site. By seeing the most successful patterns in behaviour you are able to put the time into the right areas of your site for improvement.
From this page, I can see that most of my audience is from Australia but I’m also getting some unwanted traffic from India. Total traffic is about 1,300 visits a year which is ok but can still be improved over time. I can see a consistent amount of local traffic and the bounce rate is low, which means people are sticking around to read my content. Average page time is over 20 seconds.
SEO case study
It’s hard to sell your ability in SEO unless you have real-world statistics to show what can be done. I’ve started documenting my own achievements with cases studies. Below is a link to one of my favourite SEO jobs.
Yoast and SE Ranking for front-end SEO
The first step before designing a website is to work out what your audience is looking for.
In my case, ‘Graphic Designer Sunshine Coast‘ or ‘SEO Sunshine Coast’ obtain the most search traffic and cover a broad range of services. So for the primary home page, I use Graphic Designer as my focus keyphrase. Everything I do including backlinks, headings and content is focused around this term and related words. Note: every page should focus on one or two different phrases and different content to match. In my case, for this page, I focus the content around SEO. Anything that sits outside of this topic will link to the relative page within my site structure.
As a first step, I use the Yoast plugin to edit the title and description to optimise what is shown on search engines.
Once I’m happy with the title and description, I focus on relevant page content including one H1 tag and multiple levels of H2, H3 tags etc. I also utilise my images by adding searchable alt tags that match the page they occupy.
Once the first draft of the provided content I use a premium AI Grammarly plugin to hone the grammar and spelling. This makes the page more user friendly and can be tweaked to add a tone to your writing style. For example, friendly, professional, passive.
Comparing your competitor SEO
For extensive honing of SEO, I use a premium subscription called ‘SE Ranking’ to compare and optimise each page’s SEO to a desired key phrase that’s relevant to the content.
3 step blueprint for improving SEO
- Optimise your site – duplicate strategies from top-ranking websites within your niche – Search the term you want to rank in (Figure out what is already winning on existing sites. Do the same on-page optimisation or better than your competition – figure out what they are doing by analysing the H tags, Image Alt tags, Meta Titles, Meta Descriptions, keyword density and interlinking?)
- Build a brand – Social profiles, niche directories, EDMs, press releases. All of these things feed traffic to your site. If this seems too overwhelming to do yourself, then pay someone to do these things for you. At this point, it’s time to stop and see how you are ranking. I use ‘SE Ranking’ for breaking down areas of improvement.
- Build backlinks in the right way – If you have done steps 1 and 2, you may not need step 3. But if you are in a competitive industry, step 3 can help get you across the line. These are private blog networks, guest posts, social sharing services, media mentions and niche edits from industry peers.