What gives me an edge
A degree doesn’t seem to mean much in this industry anymore, but when I was applying for admission in 1989, the course had a quota of 20 people in the state. This meant that less than 5% of applicants got in each year. In the interim, I did an associate diploma in graphic design to finally achieve my goal of studying Illustration full time. I did a further 3 years doing an illustration major and was invited into honours. In 1996 I left school with minimal computer software skills in today’s standards. Still, after 6 years at uni, I had an excellent understanding of design theory, typography, balance, composition and the principle of good design and graphic communication.
My first year was working alongside an unqualified, but the practising designer and gifted salesman. Under his guidance, I quickly got up to speed on the real-world version of commercial design. The following 20 or so years have allowed me to hone my technical computer skills and my online experience to a new level each year. During that journey, I’ve had roles as an art director for a print brokerage, a studio manager, TV slide guy, ‘New Ideas’ magazine guy and part of a larger advertising agency. I was a brand manager for 8 years in the Australian Agency of the Decade that won 100s of awards including a Gold Lion at Cannes. During my time at BMF Advertising, I also did a night course ‘Award School’ which taught me skills in advertising strategy and Art Direction. At the end of the Award School course, I wrote a book called ‘Extreme nouns’ to help future students. The book has since sold hundreds of copies worldwide.
What I do
Print and online design/communication from the ground up – bonus services include illustration, photography & music production. Design work includes brand development, WordPress, strategy, finished art, finessing of typography and images using the latest Adobe Suite products, print management, MailChimp EDMs, iBooks, photography, retouching and social media strategy.
What I don't do
- Quicky jobs – Any job done properly requires consultation, planning, execution and administration
- Large Ecommerce sites – Shopify platform is worth considering for multiple products
- Clients who pay late – I’m a small business and can’t afford the overheads of chasing money
Education and training
Formal qualifications. BA. Design – Illustration, Assoc Dip. Graphic Design, Award School, Business Studies, advanced courses on Photoshop. Regular in house courses at award-winning agency BMF Advertising.
Subjects have included:
- Typography – 2 years
- Illustration – 6 years
- Printmaking – 3 years
- Graphic design – 6 years
- Photography – 2 years
- Art History – 2 years
- Drawing – 6 years
- Advance Photoshop – 2 days
- Business Studies – 6 months
- Accounting – 6 months
- Office Administration – 1 year
- Idea strategy – 6 months
- Print production – 1 year
I continue to spend many hours a week doing online research into new technologies and design trends.
Clients I've worked with
Renault, Lion Nathan (XXXX gold, Toohey’s Extra Dry), Foxtel, Bpay, Weightwatchers, Elle Bache, OPSM, IKEA, Foxtel, Commonwealth Bank, Aldi, Lamb, Beef, Ty the knot, Providence Wealth, Rheem, Paloma, Urban Growth, Ideas Hatchery, Nurture Parenting, RISA, Aussie Home Loans, McDonald’s, Gillian Adams Day Spa, Wentworth Hotel, Novotel, Scouts Australia, Living Health, Netball Australia, Adelaide Fringe, Dairy Vale, Hyde Park Dental, The Clyde Hotel, Chunky Custard, Planet Square, Stufly, Jai Sounds, Saatchi & Saatchi, Pulp, BMF, Corporate Express, Headmark, PPR.
Born in 1970 and raised in Adelaide, South Australia I’ve always had an interest in creative. I had a passion for illustration as a boy, drawing for up to 5 hours a day, so when I left school I spent 6 years studying graphic design and then majoring in illustration to turn my passion into a practical trade. I spent the next 16 years working among some of the top agencies in Australia, contributing to many award-winning campaigns. Art Director (pulp, DP ink) , Studio Manager – (PPR), Senior Designer (BMF Advertising). Advert ideas has been up and running since Nov 2013 providing only top graphic design solutions.
We only do top quality graphic design here!
It’s all about quality graphic design and personalised service. Unlike other professions, the design industry is not regulated, so it’s hard to know what quality you’re going to get for your money. With 20 years of experience and a BA in design, it’s hard to find someone that will be more capable of making your business stand out and become more profitable through branding and digital design. As a sole trader with a broad knowledge of all things design and advertising, I collaborate closely with you to deliver the best strategy and execution for your advertising needs. Unlike other agencies I don’t outsource work to juniors or overseas agencies, so whether you choose to work side by side or remotely, I’m hands-on with your print, technical, imagery, branding and online requirements.
The studio – come and meet me for a coffee to discuss your next project.