Sunshine Design logo 2021

Graphic Designer, Web Designer and Digital Illustrator
Sunshine Coast and Brisbane

Graphic designer,
Divi WordPress web designer and digital illustrator

High-quality graphic design and business solutions without agency overheads. Your one-stop WordPress Web Designer and Graphic Designer with one to one attention to detail.

Services include Branding and Logo Design, Photoshop, Digital Illustration, WordPress (Design, Hosting, SEO), Mailchimp, Social Media, and Print Management, including Book Design.

Small businesses have become a speciality, so if you’re ready to start working for yourself or grow your business on the Sunny Coast or Brisbane, call me to arrange a no-obligation personal consultation. Let me illuminate your brand and turn your next business idea into a profitable reality.

Graphic designer - web designer - Sunshine Coast studio

History of me:
Stuart Flynn – BA Design, Illustration, Award School

Over the last 25 years, I’ve worked in agencies and studios in Adelaide, Sydney, and the Sunshine Coast, running my own business as Sunshine Design.

Brand manager and senior graphic designer – Sydney

While in Sydney, I was the brand manager and senior graphic designer for many national accounts at BMF – Agency of the decade. While being part of the most highly regarded agency in Australia, I learned from some of the worlds top creative directors and art directors. Some of the familiar brands I have been privileged to work on are listed here;

Client history

XXXX Gold, Commonwealth Bank, Renault(Brand Manager), Foxtel, Aldi, McDonald’s, Toohey’s Extra Dry, MBF(Brand Manager), Adelaide Fringe Festival, BPay, The Smith Family, Dominos, Elle Bache, Ikea, Weight Watchers, Rheem.

Graphic designer roles

Other diverse roles in my career have included – a freelance illustrator and art director for a print broker in Adelaide, eight months at TVSN in TV graphics on the Photoshop animation team, and even a stint at New Idea Magazine.

Book publisher

Among my proudest achievements was my brainstorming ebookExtreme nouns, which has sold hundreds of copies worldwide. And as a result, I was given my first insight into Google Adwords, analytics, and social advertising.

Award School

In 2008 I completed Award School Sydney. This course teaches advertising and strategy and is run by Australia’s top advertising top working Art Directors and Copywriters. Projects included writing and storyboarding for TV, radio, and print advertisements. 

Need a graphic designer /
web designer?

I love talking about branding, web design, SEO, advertising, meeting new people, and learning about other businesses. So please book an appointment to see me at my new office in Mountain Creek.

For a no-obligation chat about your next online or print project, phone me – Stu Flynn on 0414505393

Graphic design for small business

I take the time to understand your business and your competition, starting with a good brief from you, plus a discussion about the goals for your business.

What we discuss before starting a design project

  • What would you want to achieve through your advertising?
  • What is it about your competition that is, isn’t working?
  • Your niche – In what ways is your business unique in your industry?
  • Have you tried any strategies to date, and how successful have they been?
  • How are people likely to discover your business (word of mouth, website, social)?

The end goal of design and advertising

The aim is to get your business in front of as many relevant customers as possible. So we need to uncover your strengths and market them. By starting this process and following through with great graphic design and communication, I help you get the most out of your advertising and design budget. And instead of just giving you what you want, I’ll also deliver what you need. I achieve this by understanding the big picture stuff and setting off in the right direction.

Your brand strategy

Before diving straight into website design, logo or advertising flyer, we need to discover and define your business. And the way I approach this is by uncovering a unique single-minded proposition. That is to say, what is it about the company that will give you an edge over your competition? For example, this may be like ‘The biggest burger’ or ‘WordPress design with page one ranking’ or ‘Physio who combines Asian Qi Gong’.

The graphics may look nice without establishing a clear brand identity and strategy, but the design communication is most likely missing.

So if you want more relevance, more engagement, and ultimately a higher market share, it’s best to take some time and talk to an expert graphic designer or web designer before getting too deep into your advertising communication. 

Cancer brought me to the Coast

I was on my way up the ladder in Australia’s leading Advertising Agency (BMF). I’d also just graduated from (Award School Sydney), where aspiring Art Directors and Copywriters honed their skills. My goal was to move from studio design and artwork in the graphic design team to TV, radio and Art Direction within my company. But just when I was getting excited about a potentially exciting chapter in my career, I was diagnosed with Lymphoma. I was in and out of the hospital for three years, undergoing chemo and eventually a stem cell transplant and needed two more years of ongoing follow-ups.

I also struggled with fatigue and was too tired to work full time. My wife and I just started a family, and space in our small Sydney apartment was running out. I decided to slow down by working part-time and then eventually moving my family out of the big c for both of these reasons.

These days I run my own business on the coast. I’ve been here for six years now, working as a website designer, high-end logo and brand designer and digital illustrator. 

I look after myself with good eating, exercise, and a coastal lifestyle. The neighbours are great, and the community is very welcoming. And yes, I’m fully recovered and 100% back to full fitness. I even have a website and a book about my experience if you’re interested. It’s called ‘The grey zone and a free download on iBooks.

Web design – Content is king

Have you ever heard this term from your web designer?

If so, it’s for a good reason. Relevant and engaging content will significantly affect the user experience and the retention of online traffic. Above all, your potential customers need to enjoy their experience on your site.

There are a lot of tips to improve your content, and I’m not going to mention them all. But first of all, I use a bunch of plugins and apps to get the most out of my copywriting. These include Grammarly for general grammar and spelling and Yoast for on-site content analytics. Secondly, I recommend breaking up your content into bite-size pieces. For example, it’s vital to use headings (H1 and H2) in particular to navigate the site and keep paragraphs small and easy to digest. 

But for more detailed advice on engaging your audience and improving your content, phone for a free graphic design consultation.

Thousands of website visits a year and growing

Business in the digital world

I specialise in digital design. But apart from that, I’m also a business owner with multiple websites and social media platforms working in that background, marketing my business. At the same time, I get on with the creative work. So for my own business to flourish, I am constantly improving and implementing strategies for maintaining, improving and growing my online presence every week.

Website SEO equals phone calls.

I have shown steady growth in web traffic and client retention by staying in touch with technology, sound user experience design and SEO (Search Engine Optimisation) practices. Over the past few years, I’ve studied SEO via online courses and worked alongside business peers.

Over this time, I’ve developed a proven system using several tools.

‘Google Search Console’ and ‘Keywords Everywhere’ are used to get early insights into search traffic.

‘SE Ranking’ is a paid subscription that I use to analyse backlinks, check the competition, and conduct detailed website audits. Statistics can be monitored and reported over time.

For front end optimisation, I also use the WordPress plug-in Yoast, plus I integrate ‘ Grammarly Premium’ into Google Chrome to optimise my ability to edit and hone body copy within the website.

As a result, I have 3,200 web visits a year and growing at 25% per year. Using proven SEO practice and design optimisation, I can keep my visitors engaged with my site for longer.

Higher visibility to your website translates into phone calls and new business every day.

So if you’d like the same sort of results for your business, let me show you how. Phone me on 0414 505 393

Two types of graphic design clients in Australia

Marketing Companies

I have two types of graphic design clients. The first of these are small marketing companies that outsource specialised skills like graphic design, animation, and illustration. Marketing companies are great because we speak the same language and understand the logistics of the work. Plus I can help add value to their businesses.

Small business graphic design

Secondly, I really love to work with smaller local businesses with their start-up branding design, social media, and WordPress. I enjoy this type of work because there is something great about helping develop a business brand from the ground up. 

So if you have an idea that you’d like turned into reality please phone for a free chat. Stuart Flynn: 0414 505 393.

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