Small Business Solutions

The first thing I do is take the time to understand your business and your competition. And to do this, a good brief from you plus a discussion about your goals goes a long way.

Key questions for you to consider

• What would you want to achieve through your advertising?
• What is it about your competition that is isn’t working?
• Your niche – In what ways is your business unique in your industry?
• Have you tried any strategies to date and how successful have they been?
• How are people likely to discover your business (word of mouth, website, social)?

The end goal

We’ll be aiming to get your business in front of as many relevant customers as possible. So we need to uncover your strengths and market them. By starting this process and following through with great design and communication I help you get the most out of your advertising and design budget. And instead of just giving you what you want, I’ll also deliver what you need. This is done by understanding the big picture stuff and setting off in the right direction to start with.

Planning is key

Before diving straight into website design, logo or an advertising flyer, we need to discover and define your business. And the way I approach this is by uncovering a unique single-minded proposition. That is to say, what is it about the business that will give you an edge over your competition? For example, this may be something like ‘The biggest burger’ or ‘WordPress design with page one ranking’ or ‘Physio who combines Asian Qi Gong’.

Without establishing a clear brand and strategy, graphic design is simply something that looks nice. 

So if you want more relevance, more profit, more client interest and ultimately a higher market share within your industry, I advise you to take the time to talk to an expert in digital design and advertising communication. 

Why Cancer brought me to the coast

I was on my way up the corporate ladder in BMF – Agency of the Decade and had just completed Award School – a post-grad course for aspiring Art Directors and Copywriters. The plan was to do the course as a stepping stone from print and animation design into Creative Direction within my company. But just when I was peaking in my career, I was diagnosed with a rare type of Lymphoma. I was in and out of hospitals for 3 years undergoing chemo and transplants which left me weary for over a year and unable to work full time.. As well as that I’d started a family, and space in our apartment was running out.

So for both of these reasons, I decided to slow down, work part-time and then move out of the big city.

So these days I run my own business on the coast. I’ve been here for 5 years now, working on website design, high-end branding, and digital illustration work. Plus maybe an hour or two a day training on software and technology.

I look after myself with good eating, exercise, and a coastal lifestyle. The neighbours are great and the community is very welcoming. And yes, I’m fully recovered and 100%. I even have a website and a book about my experience if you’re interested. greyzone.info

2 types of clients

I have 2 types of clients. The first of these are small marketing companies that outsource specialised skills like graphic design, animation, and illustration. Marketing companies are great because we speak the same language. Plus I can help add value to their businesses.

Secondly, I really love to work with smaller local businesses with start-up branding, social media, and WordPress. This is because there is something great about developing business ideas from the ground up. 

So if you have an idea that you’d like turned into reality please phone for a free chat. Stuart Flynn: 0414 505 393.