Graphic Designer, Website Designer and Digital Illustrator
Sunshine Coast and Brisbane

Small business graphic design solutions

The first thing I do is take the time to understand your business and your competition. And to do this, a good brief from you plus a discussion about your goals goes a long way.

What I need to know about the business before starting a design project

• What would you want to achieve through your advertising?
• What is it about your competition that is, isn’t working?
• Your niche – In what ways is your business unique in your industry?
• Have you tried any strategies to date, and how successful have they been?
• How are people likely to discover your business (word of mouth, website, social)?

The end goal of good design and advertising

The aim is to get your business in front of as many relevant customers as possible. So we need to uncover your strengths and market them. By starting this process and following through with great graphic design and communication, I help you get the most out of your advertising and design budget. And instead of just giving you what you want, I’ll also deliver what you need. This is done by understanding the big pictuff and setting off in the right directith.

Your brand strategy

Before diving straight into website design, logo or advertising flyer, we need to discover and define your business. And the way I approach this is by uncovering a unique single-minded proposition. That is to say, what is it about the business that will give you an edge over your competition? For example, this may be like ‘The biggest burger’ or ‘WordPress design with page one ranking’ or ‘Physio who combines Asian Qi Gong’.

Without establishing a clear brand identity and strategy, a graphic designer is simply creating something that looks nice. 

So if you want more relevance, more profit, more client interest and ultimately a higher market share within your industry, I advise you to take the time to talk to an expert graphic designer or web designer for your advertising communication. 

How cancer brought me to the Sunny Coast

I was on my way up the ladder in Australia’s leading Advertising Agency (BMF). I’d also just graduated from (Award School Sydney), where aspiring Art Directors and Copywriters honed their skills. My goal was to move from studio design and artwork in the graphic design team to TV, radio and Art Direction within my company. But just when I was getting excited about a potentially exciting chapter in my career, I was diagnosed with Lymphoma. I was in and out of the hospital for 3 years, undergoing chemo and eventually a stem cell transplant and needed 2 more years of ongoing follow-ups. I was also struggling with fatigue and too tired to work full time. My wife and I just started a family, and space in our small Sydney apartment was running ous, I decided to slow down by working part-time and then eventually moving my family out of the big c for both of these reasonsity.

These days I run my own business on the coast. I’ve been here for 6 years now, working as a website designer, high-end logo and brand designer and digital illustrator. 

I look after myself with good eating, exercise, and a coastal lifestyle. The neighbours are great, and the community is very welcoming. And yes, I’m fully recovered and 100% back to full fitness. I even have a website and a book about my experience if you’re interested. It’s called ‘The greyzone’ and a free download on Ibooks.